Frequently Asked Questions

Not necessarily. We can either connect your existing number or set up a dedicated AI number that forwards qualified leads to you. We'll recommend the best approach during your free audit.

Our AI is configured specifically for your trade, services, and service areas. We review conversation logs regularly and make adjustments. No AI is perfect, but ours captures significantly more leads than a phone ringing out or going to voicemail — which is what's happening now for most trades businesses.

No. Your Google Ads budget is paid directly to Google and is separate from our management fee. We'll recommend a starting budget based on your area and services during your audit. Most of our clients start with $500–$1,500/month in ad spend.

If your current site converts well, we can work with it. If not, our Growth and Scale packages include a conversion-optimised website built on our platform — designed to turn visitors into booked jobs, not just look pretty.

Yes. Your business data, contacts, and content are yours. We'll provide an export of your data when you leave. No lock-in contracts.

Most clients see their first AI-captured leads within the first week of going live. Google Ads typically need 2–4 weeks to optimise. Meaningful ROI data usually emerges by month two. Our 30-day guarantee protects your system build investment.

Yes — the AI introduces itself as an automated assistant, never pretends to be a person. Most callers don't mind. They care about getting a clear answer and a booking, not who picks up. And it's a lot better than voicemail.

No. You'll get a text summary after every call the AI handles. If you want to check the dashboard, you can — but you don't have to. We handle the setup, the tech, and the ongoing adjustments. You just keep doing your work.

After your audit call, we build your system in 5–7 business days for the Foundation tier. We'll need your business details, service areas, availability windows, and any pricing guidance you want the AI to give. You fill in one form on your phone — takes about 5 minutes — and we handle the rest.

That's actually the best time to set it up. Right now you're turning away work or letting it go to voicemail. The system captures those leads and either books them into your schedule or builds a waitlist — so when things slow down, your pipeline doesn't dry up.

There's a 3-month initial term so the system has time to optimise and deliver results. After that, it's month-to-month with 30 days' notice to cancel. Your data is always yours — we provide a full export if you ever leave.

After the initial 3-month term, give us 30 days' notice and we'll wrap everything up cleanly. You keep all your data — contacts, conversation logs, everything. No disputes, no fine print.

Your ad spend is paid directly to Google — it's not included in our monthly fee. We manage the campaigns, but the budget goes straight from your card to Google. We'll recommend a starting budget based on your area and services during your audit. Most clients start with $500–$1,500/month.

Yes. The AI is configured to detect urgency — words like 'leak', 'storm damage', 'emergency' — and flag those calls for immediate callback rather than booking them into the next available inspection slot. You set the rules for what counts as urgent.

Foundation clients get a one-page summary showing calls answered, leads captured, bookings made, and review requests sent. Growth and Scale clients also get ad performance data, website conversion metrics, and a summary of any automations that fired. Everything in plain English — no agency jargon.